Digital Marketing News

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. from Marketing Dive - Latest News https://ift.tt/RAKjSz7

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. from Marketing Dive - Latest News https://ift.tt/zKQXnu3

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing. from Marketing Dive - Latest News https://ift.tt/9A4iFYG

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. from Marketing Dive - Latest News https://ift.tt/21HVfL4

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. from Marketing Dive - Latest News https://ift.tt/0dbvG34

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. from Marketing Dive - Latest News https://ift.tt/OYVZazh

The ads highlight the online travel agency’s mobile app. from Marketing Dive - Latest News https://ift.tt/F9vs5mn