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Showing posts from August, 2019

Four ways to use marketing feedback loop to optimize SEO efforts

This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify what they get based on their feedback. It’s a business strategy that has been in existence for quite some time, but here, it’s refined towards content marketing and SEO. Surely, there are ways you can make use of one of the most effective business and marketing strategy in human existence. And it’ll improve your content marketing and SEO efforts and help grow your brand. I’ll be taking a deeper look into the feedback loop, how it works in marketing and how you can apply this to your content marketing and SEO efforts. What is a marketing feedback loop? Firstly, let’s try to understand what marketing feedback loop is and how it works in the traditional marketing world. Done correctly, and with a well documented and measured process, the marketing feedback loop can improve your content ma...
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How to check Google search results for different locations

One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are  stored  for at least  three months  before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver  personalized results . While this is convenient, you end up in the infamous  “filter bubble” .   In a world of highly customized SERPs on the one hand, and a host of  ranking signals for local search Google uses  in its algorithms on the other, pulling relevant ranking data is as challenging as it gets. Luckily, there are a bunch of ways to pop the filter bubble, targeting the one thing that seems to be dominating personalized search – location. Not only does it determine what users see in search results, but it also helps ...
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Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement . But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for.  What is the process for keyword research and how do you get it right? This is a challenge that most content marketers and creators face. This guide will explain the process of researching keywords and help you begin and improve your content marketing. Why do keyword research? Let us get this critical question out of the way – why should you be doing keyword research at all? Keywords help people find your content on the internet. When users have a specific query they need answers to, they head to a search engine where they input sets of words. Google then searches these indexes to find content that matches those sets of word...
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How to optimize your video marketing strategy on YouTube

You need to up your YouTube optimization game when you’ve got awesome video content but poor traffic. In case you haven’t heard, video marketing has been experiencing a near-meteoric rise over the last few years. Online video has now overtaken television as the preferred medium for watching videos, while around five billion videos are watched on YouTube each day. It’s important to note that simply having great content isn’t enough. To make sure your videos are seen by more people and easy to discover, you have to optimize them. This is where SEO comes in. The good news is that YouTube is already the second biggest search engine in the world, which means you can be sure that your audience will find you if you do the right things. In this article, we’re going to give you some of our tried and tested tips on how to optimize your video marketing strategy on YouTube. Title your video with keywords Your title is essentially what makes people want to click your video. It has to be bri...
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How to pitch to top online publishers: 10 Exclusive survey insights

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks . It’s a win-win. But it’s increasingly difficult to win the attention of the online press. Any day of the week, you have tweets from Chrissy Teigen and the contentious presidential election dominating the media coverage and driving the online social discussion. There is plenty of anecdotal evidence to suggest that there is an ideal time to pitch a writer or the best way to write a press release or an email for optimal success. The problem with a lot of digital PR advice you read online is that it’s purely situational and can vary from person to person. That’s why my team decided to end the back and forth once and for all. In a new publisher survey, we asked 500+ online writers and editors from sites like the Ne...
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Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an  average of $8 for every dollar  they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money fo...
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How AMP technology can upgrade your email campaigns

Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon extend to other email clients and brands. How it works AMP technology is a series of HTML tags backed up by CSS and JS. It aims to speed up the mobile web and optimize page performance, creating new ways for more versatile customer engagement. To send AMP-powered bulk email campaigns , you have to undergo registration at Google as a dynamic content sender and make sure your email automation service provider supports this technology. As for today, the following companies have...
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Six beloved content marketing tools recommended by the pros

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand? One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content marketers. 1. BuzzSumo  – Recommended by Neil Patel What is it? BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best – listing the number of social media engagements and shares across key platforms. At the Pro level, it also gives you a very handy option to see what backlinks each piece of content has. Why try it? In  “15 Content marketing tools you can’t live without” , N...
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