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Showing posts from February, 2020

How to identify and address the four biggest digital growth challenges

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how to assess the opportunities that overcoming them would present. 1. Site issues Growth, in the advertising budget and in awareness, brings more demand on your site. This means more users, more tracking and tagging, and other factors that can affect site speed, which is a huge factor in user experience. One of the best tools out there to test site speed is Google’s PageSpeed Insight tool , which provides great data and insights on your site speed and user experience on mobile and desktop. In general, Google recommends site speeds between two-to-five seconds, and this is considering the faster e...
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Is SEO dead in 2020?

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts take a look back over the past year and forecast trends for the coming year, the inevitable question comes up time and time again: “Is SEO dead this year?” The answer, of course, is no. SEO is not dead. If you’re a business reading this article because you’re wondering whether to invest your hard-earned cash in SEO, is it still a viable marketing strategy for 2020, or whether to spend it more wisely elsewhere, read on. Why do people say SEO is dead? So if SEO is as wildly successful as we’re proclaiming, then why do people claim SEO dead? Put yourself into the shoes of a site owner whose whole experience of SEO is those shady emails that manage to avoid your inbox’s ...
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How blockchain will dominate the digital advertising industry in 2020

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic. Blockchain is emerging into the technology market these days and transforming the way we have been doing the online transactions lately. This technology is not only limited to the finance market, but it is also impacting the advertising and marketing industry too. In this article, you’ll learn how blockchain is going to impact the digital advertising supply chain in the year 2020. People generally associate blockchain with bitcoin, a well-known cryptocurrency market but it’s not the same. Bitcoin is the name of a cryptocurrency developed thro...
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A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at least a little bit of vanity management. By that I mean, everyone at some point submitted a bid with the sole goal of being “number one” and not any actual business metric. This change was implemented to acknowledge that the average position is not meaningful when you are in a world of personalized search. Stopping vanity bidding is just a beneficial side effect. I wanted to take a look at some data, specifically CPC and CTR, to see how performance varies for top and side positions. I also wanted to look at how these metrics vary on Google.com vs. Search partners. What I found were some very interesting insights that might impact how you think about your campaigns. When it comes to the differences between Google and it’s partners and top vs. other the keys are: Google top vs. other has the biggest differences when it ...
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Display and search advertising: Top three strategies to expand your audience across channels

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build your business. But how do you know which channel or channels to use to achieve these goals? Many marketers with smaller advertising budgets start with paid search as the first channel to target, because of the simplicity of setting up a PPC campaign in Google Ads. There are no creative assets or media buyer required, and no fancy technology to learn or understand. Search also has advanced targeting abilities, offering companies the chance to get in front of in-market shoppers the minute they start their search . And the results of search campaigns are quantifiable, with insights into exactly which terms are resonating most. Programmatic display advertising, on ...
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VPN and SEO: Why professionals should care

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not for the reasons it was originally invented for. Initially, VPNs were set up to link different business networks together safely over the internet or allow people to access their business networks from home or any remote place. Today, the virtual private network has been used for a variety of purposes, ranging from hiding/changing IP addresses, accessing blocked websites, encrypting data, and more. In this article, we will learn about how a VPN works and how you can use it for SEO purposes. However, before that, let’s have a quick look at the VPN market growth over the years. VPN global market and users According to stats by Statista,  26%  of...
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How to make the most of Google’s “People also ask” results

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they are researching. Yet, whether they do send actual clicks to publishers’ pages remains a huge question. While we have no power over Google’s search engine page elements, our job as digital marketers is to find ways to take any opportunity to boost our clients’ organic visibility. Is there any way for marketers to utilize this search feature better? Let’s see. 1. Understand your target query intent better One of the cooler aspects of “People also ask” boxes is that they are dynamic. When you click one question, it will take you in a new direction by generating more follow-up questions underneath. Each time you choose, you get more to choose from. The coolest...
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