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Showing posts from October, 2020

Five fears of channel owners: What spooks you about creating your own CTV app?

30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. The market is currently dealing with many potentially brilliant content creators having cold feet when thinking of launching their own CTV channels. Alex Zakrevsky, CEO of Allroll , helps you overcome these fears. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. In reality, the impressive growth of the CTV market strengthened the competition and endowed it with many “survival of the fittest” features. As a result, the fact that the number of connected TV devices in the US reached 400 million this year, as per Leichtman Research Group, is not that ...
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How to immediately profit from your next piece of content

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach list. An overview of two campaigns where blog content was used to generate leads for an SEO agency. Included in the overview are email templates and campaign outcomes. How to review and optimize your content marketing outreach campaigns to generate more leads for your business. Significant business resources are invested in creating content that is never engaged with, writing guest posts that are never read, and sharing content that is never seen. It’s a reality that most of us choose to ignore because we are fixated on inbound marketing. While inbound marketing is effective, it’s not without problems: Most of the visitors who engage w...
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Google’s featured snippets: How to get your YouTube video featured in Google

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create. There are tools that make video creation quite scalable. Those include online video creators and Zoom. Regardless of how you create those videos, make sure there’s a meaningful (even search-optimized) voiceover as Google is using that (and the video transcripts) to generate featured snippets. Use traditional SEO practices to let Google discover and rank your videos. Like with regularly featured snippets, video featured snippets heavily depend on the organic rankings. YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and fea...
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PageRank sculpting: How to get more from your links

30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing pages often spread PageRank too thin, sending link equity to pages that are unlikely to ever rank. SEO strategists can achieve dramatic ranking improvements by changing the internal linking profile of their websites to concentrate more PageRank on their highest-value landing pages. An iterative approach to internal link edits with a crawler, A/B testing, and site rollbacks allows webmasters to make adjustments until they get their PageRank distribution right. Over the past decade, some SEOs have loudly proclaimed that the art of PageRank sculpting is dead. As is often true when armchair technologists voice their opinions with clickbait headlines, they got it dead wrong . In fact, the larger the site and the more PageRank it has, the more effective PageRa...
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How 5G will pave the way for mobile app innovation

30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike. Digital Turbine Media’s Executive Vice President shares the top six trends to expect as 5G covers the country. Consumers and app developers alike have been eagerly awaiting the widespread availability of 5G. Their wish came true in part when the White House announced the DoD will “ relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years .” In 2021, we can expect to see more mobile customers have access to 5G, which, in turn, means app developers can offer them cooler and faster apps, and enjoy a bit of...
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How to create a consistent omnichannel customer experience

30-second summary: Customers today have high standards when it comes to their online shopping experiences, so you can’t afford to be lax with your operation. Before you do anything else, you should create some in-depth brand guidelines to steer your company’s creative and conversational output. Responding quickly is paramount because it shows that you’re committed to excellent service and are paying attention to what people are saying. By closely tracking when people reach out to you and storing relevant information, you can provide a personalized — and impressive — support service. Since the rise of ecommerce to a position of prominence, an omnichannel customer experience has steadily become a stronger point of focus for ambitious brands, and it’s easy to understand why. Prices alone aren’t enough to sway shoppers or service users when the profit margins are so narrow, and occasional eye-catching deals won’t earn the loyalty that returns the most value. At the same time, the ...
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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of. Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints. The best things you can do for landing pages is….? Dive in for these golden nuggets and a lot more. 2020 has hit the reset button for the world in many ways adding more wheels to digital marketers’ and brands’ “car of struggles” for success. SEO is somewhat looked at as a game of Russian roulette where you win some and you lose some, and COVID-19 hasn’t made this any easier.  To help you hit bull’s eye and add an extra push to your digital strategies, we caught up with Moz’s CEO , Sarah Bird to uncover emerging trends in the search scape, SEO, audience be...
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How to use personal passions to create meaningful content

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schuleman shares three tips for encouraging a team to use personal passions to write richer content.   Content is still one of the best ways to engage consumers. Create meaningful content, and you offer like-minded customers more reason to get involved and invested with your brand. Whether information is coming from peers, family, or brands, people like the feeling of being understood. That’s what meaningful content does. It makes the individual feel seen and heard. Besides,  nearly half of all consumers  engage with copious amounts of content before arriving at a purchase decision. This is the perfect opportunity to persuade with a compelling, useful r...
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