Skip to main content

How 5G will pave the way for mobile app innovation

30-second summary:

  • Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.”
  • These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.
  • Digital Turbine Media’s Executive Vice President shares the top six trends to expect as 5G covers the country.

Consumers and app developers alike have been eagerly awaiting the widespread availability of 5G. Their wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” In 2021, we can expect to see more mobile customers have access to 5G, which, in turn, means app developers can offer them cooler and faster apps, and enjoy a bit of success in the process.

Here are six trends you can expect to see as 5G covers the country.

1. Progressive content: Phone and app virtualization

Progressive content, phone and app virtualization, enabled by 5G, will ultimately allow people to use their phones as they always wished they could. Here’s the concept: Rather than load up an app onto a device all at once, progressive content loads bits and bytes as needed. The result is an experience that feels more like a desktop than a mobile phone (read: lightning fast!). Virtualization, meanwhile, stores apps and data in the cloud, not the device.  And as is the case with all things cloud, the result is a more seamless experience.

2. Stronger UA campaign results

Mobile app developers stand to gain a lot with 5G. The ads that deliver the most bang for their buck — playable ads, videos, gamification — will load super fast, so users are less likely to click away from them. More than that, 5G will shorten the time it takes to install an app, lessening the chance of users abandoning it altogether (install abandonment, which can reach 80%, is the bane of the industry).

3. Better monetization opportunities

Successful monetization in the app world is largely driven by time spent inside of an app. The more pages a person views, the more ads they can be shown. When apps are slow to load and use, people get bored and move on, taking with them the app developer’s ability to earn money. In short: Faster speeds means more time spent in-app, which translates directly to more revenue.

4. AR/ER/IoT

Once 5G makes mobile phones as fast as broadband, that’s when consumers will begin to see all of the augmented reality, enhanced reality, and IoT they’ve been promised for so long. As TechRadar wrote, “This synergy between AR and 5G will also expand the potential for remote control drone and robot operation through enhanced HUDs (Heads Up Displays) and improved haptic feedback. Indeed, this lofty concept of the so-called ‘Tactile Internet’ is expected to kickstart the fourth industrial revolution.”

5. Higher quality social media live

Social Media Live has saved a lot of lives and held a lot of people accountable over the past few years. But the video feeds, stuffed through a 3G or 4G network, are super grainy. 5G will significantly up their quality, and we can probably expect to see a lot more people using it.

6. More apps

The number of companies and developers creating apps is likely to explode once 5G increases capacity and eliminates the latency woes of 3G and 4G. We’ll see a ton of AR games and wearables come to market. We’ll also see innovations in things like telemedicine, and a host of teleconferencing apps if 2021 sees another round of pandemic-induced lockdowns.

Combined, these developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.

Matt Tubergen serves as the Executive Vice President of Digital Turbine Media.

The post How 5G will pave the way for mobile app innovation appeared first on Search Engine Watch.



from Search Engine Watch https://ift.tt/3ouiHfQ
Labels:

Comments

Post a Comment

Popular posts from this blog

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an  average of $8 for every dollar  they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money fo...
1 comment
Read more

Five extensions to help you boost on-page SEO

While there are many extensions that can supplement your online presence and improve your on-page SEO performance, some happen to be very underrated but offer a lot more than others. On-page SEO is an integral part of online marketing. Over time, on-page SEO has been hammered and defined into several key instruments of the digital marketing toolbox that helps brands achieve their business goals on search engines. Without practicing on-page SEO, your brand may not rank on search engines effectively and fail to achieve the competitive edge it needs to get online exposure, generate leads, and earn revenue. In this article, we will share five extensions to boost on-page SEO. These would directly complement your on-page SEO strategy , help you rack-up rankings, track your website’s performance and measure the core metrics of your online progress. By using these five extensions you can build a stronger digital footprint on Google and significantly increase the efficiency in your marketing...
Post a Comment
Read more

Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good reason, voice search is becoming increasingly popular. Google reports that 20% of searches are voice related. So, it cannot be denied that people are looking for easier and faster ways to get answers to their questions. FAQ content can drive a bunch of highly targeted traffic to your website. In many cases, business owners have to use it as a winning content marketing strategy. Here are some reasons why you should create an SEO-friendly FAQ section: It helps refund and customer service inquiries. It attracts potential customers and builds trust in your business. It improves your SEO rankings because Google values that your website is focused on helping...
Post a Comment
Read more