Digital Marketing News

The e-commerce giant said it has made its ads platform more robust in Q2, introducing 40 new features and self-service capabilities. from Marketing Dive - Latest News https://ift.tt/2TLXJhW

Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism." from Marketing Dive - Latest News https://ift.tt/3zSBBSl

The 2,500-square-foot space is stationed within the amusement park and links several pre-pandemic tactics while expanding the soda brand's musical ties. from Marketing Dive - Latest News https://ift.tt/3f9pVCM

New in-app shopping features have enticed consumers to shop as they scroll. from Marketing Dive - Latest News https://ift.tt/3BWZFFC

With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic. from Marketing Dive - Latest News https://ift.tt/37a7hpS

Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content. from Marketing Dive - Latest News https://ift.tt/3fc6Ujg

The Brand Indicators for Message Identification standard, developed with Google, uses logos on official emails to prove legitimacy and elevate trust. from Marketing Dive - Latest News https://ift.tt/2VkYuyZ

Apple's tracking changes are expected to deliver a steeper blow in Q3 as the social networking giant begins its reinvention as "a metaverse company." from Marketing Dive - Latest News https://ift.tt/2UVtsxQ

The tie-up also features a voice-activated vending machine that asked fans to order a hard seltzer in Spanish. from Marketing Dive - Latest News https://ift.tt/3f9vwc9

The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland. from Marketing Dive - Latest News https://ift.tt/2WtkuYR

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand. from Marketing Dive - Latest News https://ift.tt/3rDqDNA

Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers. from Marketing Dive - Latest News https://ift.tt/3l6T6dC

Retail was the largest contributor to growth in the Google Ads business "by far," said Chief Business Officer Philipp Schindler.  from Marketing Dive - Latest News https://ift.tt/3zPU0zn

Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT. from Marketing Dive - Latest News https://ift.tt/3zOuSZN

In its latest "Newstalgia" activation, the restaurant chain is making clothes that appear in TV spots available for fans. from Marketing Dive - Latest News https://ift.tt/3BObOg3

Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out. from Marketing Dive - Latest News https://ift.tt/3kZzAQb

After instigating a QSR frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering. from Marketing Dive - Latest News https://ift.tt/3f1CtvP

The effort will combine data analytics, digital customer engagement, global marketing and restaurant development and solutions to improve engagement both on-premise and digitally. from Marketing Dive - Latest News https://ift.tt/3zD04uJ

With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square. from Marketing Dive - Latest News https://ift.tt/3zAa6Ni

Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services. from Marketing Dive - Latest News https://ift.tt/3eWOxyH

An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection. from Marketing Dive - Latest News https://ift.tt/3x5Jz8W

CEO Dave Burwick told analysts there are too many similar brands and not enough shelf space, leading to the prediction that some will be discontinued. from Marketing Dive - Latest News https://ift.tt/371G0pI

In five years time, there will be no such thing as 'unconnected packaging' - find out why. from Marketing Dive - Latest News https://ift.tt/3iQcokr

Four steps for businesses to thrive in the new app-driven digital world from Marketing Dive - Latest News https://ift.tt/3kWQoHE

Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand. from Marketing Dive - Latest News https://ift.tt/3ePaGPk

The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity. from Marketing Dive - Latest News https://ift.tt/3kPxQce

Spark Ads promise brands a greater chance of success by letting them observe the virality of user-generated content before sponsoring it. from Marketing Dive - Latest News https://ift.tt/3hWxkqU

Twitch continues to mature as a marketing platform as demand grows for creator content, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts. from Marketing Dive - Latest News https://ift.tt/3BrfGn3

Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app. from Marketing Dive - Latest News https://ift.tt/3eNTkSK

Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume. from Marketing Dive - Latest News https://ift.tt/36Q2SbI

Executives attributed the focus on marketing innovation, effectiveness and efficiency to helping deliver revenue that surpassed Q2 2019 levels. from Marketing Dive - Latest News https://ift.tt/3hWJ7W2

Ad-ID, which will be applied around the network's Olympics coverage, is intended to cut down on ad repetition problems plaguing the streaming space. from Marketing Dive - Latest News https://ift.tt/2V7qwxx

Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise. from Marketing Dive - Latest News https://ift.tt/2UBc4OB

"In the Moment" was developed with Uninterrupted, a production unit of LeBron James' media conglomerate, and will air across the Roku network. from Marketing Dive - Latest News https://ift.tt/3hUegtr

The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program. from Marketing Dive - Latest News https://ift.tt/3rwZ88r

"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal. from Marketing Dive - Latest News https://ift.tt/3BpL6do

The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media. from Marketing Dive - Latest News https://ift.tt/3zldaNg

The clash speaks to the potential limits of marketing consumer brands around divisive social causes, particularly at a time when such issues are in the international spotlight. from Marketing Dive - Latest News https://ift.tt/3rpl3yw

The 10-day gaming competition arrives as Toyota changes its marketing plans around the Olympics. from Marketing Dive - Latest News https://ift.tt/3eEYm3Z

Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool. from Marketing Dive - Latest News https://ift.tt/3kzRVCY

A year after its 4C Insights buy, the independent software platform looks to provide marketers with a neutral alternative to Big Tech ad platforms. from Marketing Dive - Latest News https://ift.tt/3hPeT7B

The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data. from Marketing Dive - Latest News https://ift.tt/3ex5y22

Courting small and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity. from Marketing Dive - Latest News https://ift.tt/2TjNIrV

Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo. from Marketing Dive - Latest News https://ift.tt/2VODAIA

Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters. from Marketing Dive - Latest News https://ift.tt/3z6EH4I

A spot parodies the sensual style of luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots. from Marketing Dive - Latest News https://ift.tt/2UM7e0G

The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations. from Marketing Dive - Latest News https://ift.tt/3z3zR8r

The Brand Indicators for Message Identification framework verifies identity by presenting a company's logo alongside its official emails in Gmail inboxes. from Marketing Dive - Latest News https://ift.tt/3wIRcSH

Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day. from Marketing Dive - Latest News https://ift.tt/3B3bSIt

Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content. from Marketing Dive - Latest News https://ift.tt/3ennFHz

Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking. from Marketing Dive - Latest News https://ift.tt/3wGJl8a

The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong. from Marketing Dive - Latest News https://ift.tt/3yWHOfv

Fans who create beats through the mixer can enter a contest to win a professional recording experience with Christina Aguilera. from Marketing Dive - Latest News https://ift.tt/3yOjtsm

Content riffing on '90s comedy tropes is supported by a chance to win a personal barbeque with the artist—another sign of experiential marketing's return.    from Marketing Dive - Latest News https://ift.tt/3keiUE8

As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs. from Marketing Dive - Latest News https://ift.tt/2Vyw9oJ

Google delayed the death of third-party cookies, but marketers can't be complacent in finding long-term alternatives and working toward a privacy-friendly future. from Marketing Dive - Latest News https://ift.tt/3ehIlke

With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018. from Marketing Dive - Latest News https://ift.tt/3r4hQnK

By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space. from Marketing Dive - Latest News https://ift.tt/3i2hdHb

The activewear company is encouraging creators in its Digital Goods Artist-In-Residence Program to make new work inspired by the brand's philosophy. from Marketing Dive - Latest News https://ift.tt/3yWZEzd

The deal aligns with the agency group's larger ambition to generate 50% of revenue from customer transformation and technology services. from Marketing Dive - Latest News https://ift.tt/36x7XWg

Following a decade at award-winning shop R/GA, David DeCheser recently became Valtech's first senior vice president, executive creative director for North America. from Marketing Dive - Latest News https://ift.tt/3xAwpSz

Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista. from Marketing Dive - Latest News https://ift.tt/3ATYiqt

An e-commerce gambit featuring a bread bowl pool float and other merchandise arrives as record heat rocks parts of North America.  from Marketing Dive - Latest News https://ift.tt/36vptKl

With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S. from Marketing Dive - Latest News https://ift.tt/3e934qG

A practical look at how to increase speed to market through personalization and by leveraging a highly innovative translation and localization supplier. from Marketing Dive - Latest News https://ift.tt/3e9T7cf

While digital advertising is surging, marketers shouldn't overlook print advertising. A recent survey found 40% of consumers were more likely to shop at a retailer that sends them printed advertising. from Marketing Dive - Latest News https://ift.tt/2VoVCkq

The discontinuation of the product allows the beverage giant to focus its efforts in the category on more promising brands such Topo Chico Hard Seltzer and Vizzy. from Marketing Dive - Latest News https://ift.tt/3AG59E5

The league is the first to offer sponsored Twitter Spaces after working with Clubhouse around the draft this year.  from Marketing Dive - Latest News https://ift.tt/3yJinxM

The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space. from Marketing Dive - Latest News https://ift.tt/3xvGO1K

In today's live show, viewers can shop products via a new click-to-purchase tool and enter an SMS contest to win a call with NSYNC's Lance Bass. from Marketing Dive - Latest News https://ift.tt/3AFyVIV

Easter eggs and encounters with notable characters are featured in a promotional game ahead of the show's final season. from Marketing Dive - Latest News https://ift.tt/3qUYf9r

Easter eggs and encounters with notable characters are featured in a promotional game ahead of the show's final season. from Marketing Dive - Latest News https://ift.tt/3hpOGfy

Popular apps in audio, social and video are driving growth and opening more ways for brands like Chipotle, Heinz and Burger King to reach consumers. from Marketing Dive - Latest News https://ift.tt/3dZsAyh

The tool developed by AI Music and now exclusively available on AdsWizz's platforms helps brands reduce production times and intrusiveness. from Marketing Dive - Latest News https://ift.tt/3hpUqG7

The retailer that once defined American casual fashion is trying to regain attention by collaborating with one of the world's most idiosyncratic artists. from Marketing Dive - Latest News https://ift.tt/2VlITiB

To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up." from Marketing Dive - Latest News https://ift.tt/3AEMyrS

The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok. from Marketing Dive - Latest News https://ift.tt/3qSjpFa

Chris Finazzo's departure comes as the company attempts to reinvent itself, launching a digitally focused rebrand in January and a loyalty program. from Marketing Dive - Latest News https://ift.tt/3hn83Wt

The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019. from Marketing Dive - Latest News https://ift.tt/3jSCdTq

The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers. from Marketing Dive - Latest News https://ift.tt/2VfS0kS

As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators. from Marketing Dive - Latest News https://ift.tt/3xpXCae

Proceeds from the sale of the digital asset, which is being handled by Christie's, will benefit restaurant relief efforts. from Marketing Dive - Latest News https://ift.tt/2TJyCvY

With grilling season in full swing, the condiment brand asks consumers to sign a petition to get complementary products on the same page. from Marketing Dive - Latest News https://ift.tt/36fZ7fl

Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth. from Marketing Dive - Latest News https://ift.tt/2UoOT9J

With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion. from Marketing Dive - Latest News https://ift.tt/2V3tRxN

"Hello Again, Lips" shows a range of everyday scenarios — blowing bubbles, whispering secrets and kissing — to illustrate how lips convey love, joy and self-expression. from Marketing Dive - Latest News https://ift.tt/3ybFeSo

To highlight purpose-led initiatives, the Unilever brand will partner with NCAA athletes as new rules about how they can monetize their name, image and likeness go into effect. from Marketing Dive - Latest News https://ift.tt/3dCdmPM

The retailer will also join the Ibotta Performance Network (IPN), which distributes rebates via third-party sites like social media and recipe hubs. from Marketing Dive - Latest News https://ift.tt/3ydFvVc

Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused. from Marketing Dive - Latest News https://ift.tt/3dxQ65t

New Hide My Email and Private Relay services may complicate already strained efforts to reach target audiences on the iPhone. from Marketing Dive - Latest News https://ift.tt/363Cgnf

Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia. from Marketing Dive - Latest News https://ift.tt/363o25E