Coca-Cola auctions its first NFTs as interest in metaverse grows

The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland.

from Marketing Dive - Latest News https://ift.tt/2WtkuYR

Comments

Guide to using interactive 404s to boost your SEO

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt and frustration. Mention of blog on your customized 404 error page promotes your intellectual prowess for possible users who might be interested in your content. Amanda Jerelyn shares some amazing methods to improve the SEO of your site even through 404 pages. Lastly, some tips to help you avoid 404 errors wherever possible. Bad user experience can lead to your website’s demise and can also adversely affect your website rankings. This is why 404 errors are considered deplorable when taking into their perspective regarding both user experience and the search engine rankings of your website. However, there are ways through

Five biggest misconceptions about PageRank

Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper , that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type of backlinks that the webpage gets. It’s a system analogous to academic quotations. So the more robust your backlink profile is, the more appropriate and authoritative backlinks you receive, the higher your chances to rank. We all know perfectly well what importance good backlinks have. The weight assigned to the page due to its backlink profile can make or break the ranking. And ever since PageRank was first adopted, the SEO community started trying to optimize for it. So it goes, they adopt, and we adapt. During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. In this article, I will address some of the most prevalent ones. 1. PageRank as a metric is too old to matte

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance. A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes. Ensure your ad copy is appropriate for the landscape. That means even going back to a campaign that started before the pandemic to update any language that isn’t applicable to the current landscape. Marketers must stay flexible and agile during this time and monitor what’s working or not working and creating a quick plan to adjust. When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates,

Digital Marketing News

Search This Blog