Digital Marketing News

A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday. from Marketing Dive - Latest News https://ift.tt/rt1BjJd

Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front. from Marketing Dive - Latest News https://ift.tt/YZD8CjF

Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy.  from Marketing Dive - Latest News https://ift.tt/ohMO0af

The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich. from Marketing Dive - Latest News https://ift.tt/5T9gD8u

The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich. from Marketing Dive - Latest News https://ift.tt/5T9gD8u

Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion. from Marketing Dive - Latest News https://ift.tt/qzNR7D8

A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities. from Marketing Dive - Latest News https://ift.tt/8Ppb1e9

As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak. from Marketing Dive - Latest News https://ift.tt/G9KoeBg

Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow. from Marketing Dive - Latest News https://ift.tt/SjQVZls

In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns. from Marketing Dive - Latest News https://ift.tt/xnfv3HP

The brewing giant is releasing Chernigivske, based on a Ukrainian beer, in New York, Los Angeles, Chicago and elsewhere starting next month. from Marketing Dive - Latest News https://ift.tt/ihJT3Zv

The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds. from Marketing Dive - Latest News https://ift.tt/LDo3CeO

Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe. from Marketing Dive - Latest News https://ift.tt/ihZc4ry

The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth. from Marketing Dive - Latest News https://ift.tt/MQS5nFk

As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang. from Marketing Dive - Latest News https://ift.tt/2kNyg6o

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation. from Marketing Dive - Latest News https://ift.tt/j5CZatF

The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity. from Marketing Dive - Latest News https://ift.tt/c2IB3Nh

WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery. from Marketing Dive - Latest News https://ift.tt/boDVtRn

All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year. from Marketing Dive - Latest News https://ift.tt/luiU8AI

The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members. from Marketing Dive - Latest News https://ift.tt/hMYVXHc

The Unilever deodorant brand is working with Decentraland to help create a standard of inclusivity and representation in the metaverse. from Marketing Dive - Latest News https://ift.tt/JRrVhod

These marketers combine human experience with impartial data to define their "better" marketing performance. from Marketing Dive - Latest News https://ift.tt/6Ez1cI4

In-person events are coming back, but don't just return to the status quo. New research shows how CMOs are planning for NextGen events. from Marketing Dive - Latest News https://ift.tt/8BgESMR

The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options. from Marketing Dive - Latest News https://ift.tt/qESGQbF

While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year. from Marketing Dive - Latest News https://ift.tt/jerbKBG

"Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth. from Marketing Dive - Latest News https://ift.tt/Qk6TjSp

The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance. from Marketing Dive - Latest News https://ift.tt/E8xb3N6

The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights. from Marketing Dive - Latest News https://ift.tt/6SEPVi9

A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16. from Marketing Dive - Latest News https://ift.tt/Gflr9dz

The PepsiCo marketer will celebrate the return of the spicy-sweet soda at a free event in Hell, Michigan, that features DJ Pauly D and Action Bronson. from Marketing Dive - Latest News https://ift.tt/VHKC8oT

A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors. from Marketing Dive - Latest News https://ift.tt/y0ArwVH

After losing subscribers for the first time in over a decade, the streamer's change of heart has ramifications for advertisers and the ad-tech industry. from Marketing Dive - Latest News https://ift.tt/hrNtZqw

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign. from Marketing Dive - Latest News https://ift.tt/LTtnIb9

Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity. from Marketing Dive - Latest News https://ift.tt/4cpmSKz

The "Champagne of Beers" and DTC menswear company launched a limited-edition line of formal wear as wedding season picks up. from Marketing Dive - Latest News https://ift.tt/Pqpk4YF

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low. from Marketing Dive - Latest News https://ift.tt/R5leQsC

As part of its collaboration, Jameson Orange content will appear when users search for "orange aesthetic" and "orange chicken," among other topics. from Marketing Dive - Latest News https://ift.tt/N05IUW4

Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine. from Marketing Dive - Latest News https://ift.tt/mL5M1WR

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis. from Marketing Dive - Latest News https://ift.tt/P2LZvTG

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review. from Marketing Dive - Latest News https://ift.tt/wQde8MV

To celebrate its climate neutral status, the new beer will purchase all the electricity used at the spring finals from wind power. from Marketing Dive - Latest News https://ift.tt/hE3U2Q5

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance. from Marketing Dive - Latest News https://ift.tt/P5obUpD

See top trends and benchmarks from the top 2,500 fintech, e-commerce and gaming apps. from Marketing Dive - Latest News https://ift.tt/Vk3Fp6y

Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits. from Marketing Dive - Latest News https://ift.tt/Erev4Bd

The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse.  from Marketing Dive - Latest News https://ift.tt/mPf02ca

Residents of several major cities can participate in an Easter "kegg" hunt and search for pastel painted beer kegs.  from Marketing Dive - Latest News https://ift.tt/IoBSNhc

Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%. from Marketing Dive - Latest News https://ift.tt/knciu9t

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners. from Marketing Dive - Latest News https://ift.tt/Cai5ImW

As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market. from Marketing Dive - Latest News https://ift.tt/bASy3JN

The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group. from Marketing Dive - Latest News https://ift.tt/W6oNbRG

The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session.  from Marketing Dive - Latest News https://ift.tt/BboIVWc

The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands. from Marketing Dive - Latest News https://ift.tt/1deXhgw

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted. from Marketing Dive - Latest News https://ift.tt/JfoONIC

The meal kit maker plans to change its sign-up experience, offer a "tailored menu option and preference selection" and roll out more creative assets for online and offline marketing. from Marketing Dive - Latest News https://ift.tt/Ox6Ecgl

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households. from Marketing Dive - Latest News https://ift.tt/XRGYIEu

The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies. from Marketing Dive - Latest News https://ift.tt/KZdxEBF

The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy. from Marketing Dive - Latest News https://ift.tt/TCQIqeK

The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merchandise. from Marketing Dive - Latest News https://ift.tt/WPExU6H

An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse. from Marketing Dive - Latest News https://ift.tt/Ca7P1nE

Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond. from Marketing Dive - Latest News https://ift.tt/Ckf8cFl

Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research. from Marketing Dive - Latest News https://ift.tt/7hQ9xou

Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough. from Marketing Dive - Latest News https://ift.tt/QYog804

"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community. from Marketing Dive - Latest News https://ift.tt/zrVscd8

As small-scale trials begin, questions linger around efficacy and adoption. from Marketing Dive - Latest News https://ift.tt/0V53nsA

Scanning a QR code on in-store displays will activate a four-part story of the brand's history and give fans a chance to win a prize. from Marketing Dive - Latest News https://ift.tt/2BnFbPe

The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart. from Marketing Dive - Latest News https://ift.tt/iL6VrqD

The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children. from Marketing Dive - Latest News https://ift.tt/ecK9Cvn

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category. from Marketing Dive - Latest News https://ift.tt/OaGiMzv

"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically. from Marketing Dive - Latest News https://ift.tt/uQ6g2YX

Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories. from Marketing Dive - Latest News https://ift.tt/braNPo3

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences. from Marketing Dive - Latest News https://ift.tt/LXxONza

Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop. from Marketing Dive - Latest News https://ift.tt/1xovtRH

The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women. from Marketing Dive - Latest News https://ift.tt/2Qlu9sc

The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items. from Marketing Dive - Latest News https://ift.tt/hAWDlrX

The integration with Ready Player Me lets users explore worlds across the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas. from Marketing Dive - Latest News https://ift.tt/YXp372S

While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan. from Marketing Dive - Latest News https://ift.tt/qZxe2w6

To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic. from Marketing Dive - Latest News https://ift.tt/zdyWZHU

Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges. from Marketing Dive - Latest News https://ift.tt/MU1XV29

Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev. from Marketing Dive - Latest News https://ift.tt/UZRfx6v

Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space. from Marketing Dive - Latest News https://ift.tt/TJmF4td

Adjust’s Fintech deep dive: Digital currency apps 2022 looks at wins and losses of crypto apps. from Marketing Dive - Latest News https://ift.tt/Qj7Opra

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.  from Marketing Dive - Latest News https://ift.tt/tKILTji

Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions. from Marketing Dive - Latest News https://ift.tt/24HBwuF