State of search: Discover how the web changed in 2021

Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond.

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Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money fo...

Creating SEO-friendly how-to content

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the customer journey from brand awareness to sales. To understand how important how-to content is to your overall content creation game, let’s take a look at some interesting stats: According to Think With Google , “how-to” videos get the most attention of any content type on YouTube, even more than video games and music clips. Google has reported that “how-to” searches have increased by more than 140% over the last 13 years. The graphs from LawRank reveal more and more how-to searches on Google and YouTube. So, how-to blog posts and articles become some...

How to get your YouTube videos appear in Google’s video carousel

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video carousel is quite doable and doesn’t require months of work or waiting. All you need is keyword research and video page optimization. YouTube is one of the most popular social media networks out there allowing brands to get discovered by their customers. While creating a popular YouTube channel takes time and a lot of effort, it is well worth it. One piece of a puzzle many YouTube creators are missing is optimizing your videos for organic discoverability through Google’s video carousel. Here’s a comprehensive guide that looks into all the elements that you can capture to win your spot in Google’s top SERP real estate. What are YouTube video caro...

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