Skip to main content

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 



from Marketing Dive - Latest News https://ift.tt/dYrB3Vb
Labels:

Comments

Post a Comment

Popular posts from this blog

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an  average of $8 for every dollar  they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money fo...
1 comment
Read more

Creating SEO-friendly how-to content

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the  customer journey  from brand awareness to sales. To understand how important how-to content is to your overall content creation game, let’s take a look at some interesting stats: According to  Think With Google , “how-to” videos get the most attention of any content type on YouTube, even more than video games and music clips. Google has reported that “how-to” searches have increased  by more than 140%  over the last 13 years.  The graphs from  LawRank   reveal more and more how-to searches on Google and YouTube. So, how-to blog posts and articles become some...
Post a Comment
Read more