Digital Marketing News

A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline. from Marketing Dive - Latest News https://ift.tt/5E0u8CX

As the privacy debate continues to play out, small and medium-sized businesses could lose access to a powerful tool. from Marketing Dive - Latest News https://ift.tt/BDMRF6v

Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%.  from Marketing Dive - Latest News https://ift.tt/iDBywsZ

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content. from Marketing Dive - Latest News https://ift.tt/KARcq5Y

Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings. from Marketing Dive - Latest News https://ift.tt/C7bSEug

In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement. from Marketing Dive - Latest News https://ift.tt/qF76dgJ

The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments. from Marketing Dive - Latest News https://ift.tt/G6zwm2E

“Lips to Soul” marks the first time the rum has launched a creative activation on an international scale. from Marketing Dive - Latest News https://ift.tt/j2MZ3uA

The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.” from Marketing Dive - Latest News https://ift.tt/kd9G5SI

The largest version of the Bull Terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover. from Marketing Dive - Latest News https://ift.tt/yGFoY7X

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game. from Marketing Dive - Latest News https://ift.tt/40Kxqgw

Various sources suggest that the platform formerly known as Twitter is seeing more traffic, but is that the whole story? from Marketing Dive - Latest News https://ift.tt/sLTzYcD

The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024. from Marketing Dive - Latest News https://ift.tt/sePOJTD

One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.   from Marketing Dive - Latest News https://ift.tt/9I4ke2s

The 30-second spot follows a previously announced partnership with Nike around coaching tools that build body confidence in girls. from Marketing Dive - Latest News https://ift.tt/Onh0beu

Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film. from Marketing Dive - Latest News https://ift.tt/FRbkJlc

The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor. from Marketing Dive - Latest News https://ift.tt/eSQ0V7B

The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. from Marketing Dive - Latest News https://ift.tt/Ggv9bYu

Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content ahead of its Dec. 15 debut. from Marketing Dive - Latest News https://ift.tt/LR1YFgk

Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products. from Marketing Dive - Latest News https://ift.tt/UAYIjSL

The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion. from Marketing Dive - Latest News https://ift.tt/xCBGYve

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. from Marketing Dive - Latest News https://ift.tt/wTcGRXD

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens. from Marketing Dive - Latest News https://ift.tt/rYsbI0J

The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.  from Marketing Dive - Latest News https://ift.tt/WbQJgd9

Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.   from Marketing Dive - Latest News https://ift.tt/rZdJBgP

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. from Marketing Dive - Latest News https://ift.tt/fNwuyoL

“A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide. from Marketing Dive - Latest News https://ift.tt/Ca15Pik

To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li. from Marketing Dive - Latest News https://ift.tt/WSa2Bl6

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. from Marketing Dive - Latest News https://ift.tt/fe69rGq

The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and streamer-focused marketing campaign. from Marketing Dive - Latest News https://ift.tt/6pCfcsU

Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza. from Marketing Dive - Latest News https://ift.tt/DRTcLsg

Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands. from Marketing Dive - Latest News https://ift.tt/m39MwXV

Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found. from Marketing Dive - Latest News https://ift.tt/f8YgZqR

CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept. from Marketing Dive - Latest News https://ift.tt/qMxyrPz

“Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture. from Marketing Dive - Latest News https://ift.tt/ZwUAJqb

At the core is the desire to gain a holistic understanding, according to Dave Kaufman, global director of marketing for VR, MR and metaverse at Meta. from Marketing Dive - Latest News https://ift.tt/0viLtgq

Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom. from Marketing Dive - Latest News https://ift.tt/iKVFyEc

Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market. from Marketing Dive - Latest News https://ift.tt/UeH7SaW

Tune in here for updates on all of the brand announcements ahead of kickoff, which will take place Feb. 11 at Allegiant Stadium in Las Vegas. from Marketing Dive - Latest News https://ift.tt/jtRpWHe

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. from Marketing Dive - Latest News https://ift.tt/QwC04kT

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. from Marketing Dive - Latest News https://ift.tt/AlBdOMZ

Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers. from Marketing Dive - Latest News https://ift.tt/BY3fSWg

Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an "experienced by few, seen by many" ethos. from Marketing Dive - Latest News https://ift.tt/rStZz4F

Navigate the evolving creator economy with insights from Artlist's Trend Report 2024. from Marketing Dive - Latest News https://ift.tt/JpjOSN6

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. from Marketing Dive - Latest News https://ift.tt/9Pfipjc

“DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses to create ads — or worse. from Marketing Dive - Latest News https://ift.tt/YDLUQ4r