Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports.

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Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money fo...

Creating SEO-friendly how-to content

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the customer journey from brand awareness to sales. To understand how important how-to content is to your overall content creation game, let’s take a look at some interesting stats: According to Think With Google , “how-to” videos get the most attention of any content type on YouTube, even more than video games and music clips. Google has reported that “how-to” searches have increased by more than 140% over the last 13 years. The graphs from LawRank reveal more and more how-to searches on Google and YouTube. So, how-to blog posts and articles become some...

Faceted navigation in ecommerce: How it helps customers and SEO

The ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web store UX stays the factor that defines who wins customers’ hearts (and purses) and who is to leave the stage. UX stays a top priority in ecommerce as the majority of shoppers prefer convenience to a nifty look. According to Shopify, 80 percent of users admit that a poor search experience can make them leave a web store. So, a thought-out catalog navigation system is one of the crucial factors of a web store’s success. Why faceted navigation? Faceted search is probably the most convenient search system to date. It relies on sets of terms structured by relation (aka facets). Users mix and match options (price, color, fabric, brand, and more) to progressively narrow down the search results list until they get a short selection of relevant picks. Apart from being convenient, the faceted search system...

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