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Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a keyword? Which keywords should you monitor? How do you get relevant and comprehensive results instead of all the noise that the Internet is filled with? What is a keyword? As we know, social listening is a process that requires a social media listening/social media monitoring tool (e.g., Awario, Mention, Brandwatch). The first thing you do when you open the app is entering keywords to monitor. Keywords are the words that describe best what you want to find on social media platforms and the web. A keyword can be one word (e.g. “Philips”), two words (e.g. “Aleh Barysevich”), four words (e.g. “search engine optimization tool”), etc. Each one of these examples pres...
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Robots.txt best practice guide + examples

The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran. What is a robots.txt file? A robots.txt file can be used for for a variety of things, from letting search engines know where to go to locate your sites sitemap to telling them which pages to crawl and not crawl as well as being a great tool for managing your sites crawl budget. You might be asking yourself “ wait a minute, what is crawl budget? ” Well crawl budget is what what Google uses to effectively crawl and index your sites pages . As big a Google is, they still only have a limited number of resources available to be able to crawl and index your sites content. If your site only has a few hundred URLs then Google should be able to easily crawl and index your site’s pages. However, if your site is big, like an ecomme...
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