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Showing posts from April, 2019

How to check for duplicate content to improve your site’s SEO

Publishing original content to your website is, of course, critical for building your audience and boosting your SEO. The benefits of unique and original content are twofold: Original content delivers a superior user experience. Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content. However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses often publish repeated content without being aware that they’re doing so. This is why auditing your site with a duplicate content checker is so valuable in helping sites to recognize and replace such content as necessary. This article will help you better understand what is considered duplicate content, and steps you can take to make sure it doesn’t hamper your SEO efforts. How does Google define “duplicate content”? Duplica...
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SEO case study: How Venngage turned search into their primary lead source

Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months. I spoke with Nadya Khoja, Chief Growth Officer at Venngage, about their process. Venngage gets most of their leads from content and organic search. The percentage varies from month to month in the range of 58% to 65%. In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000.  Nadya Khoja  (their Chief Growth Officer) extrapolated from their current trend that by December of 2019 (in nine months) they will enjoy three million organic search visitors per month. In 2015, when Nadya started with Venngage, they saw 300 to 400 registrations a week. By March of 2018, this was up to 25,000 a week. Today it’s 45,000. While Nadya had the advantage of not start...
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What’s it like using DuckDuckGo in 2019?

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays? You might have heard of DuckDuckGo in the past. Our first long post about it was back in 2016 with Rebecca Sentance trying out the new search engine for a week. Three years later, many things have changed. More users are losing trust in big tech companies and privacy and security are more important than ever. How does DuckDuckGo fit in this change? And how is the experience of switching into a new search engine nowadays? DuckDuckGo in numbers Over the last few months, DuckDuckGo has seen increased media coverage. Its growing stats among a growing conversation around online privacy make it more relevant than ever. There are more than 30 million searches happening on DuckDuckGo every day. Its data indicates a constant growth. It’s currently the fourth largest search engine in the U.S. counting more than 1 billion searches every month all over the worl...
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Three ideas to create a high-converting product page

Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any product page convert more visitors into customers. 1. Optimize product descriptions A good product description is a top factor influencing customers’ desire to purchase. The problem is customers want to get answers to their questions, but they don’t want to read a lot. Average web-surfers give a web page no more than 15 seconds to capture their attention. If a product description fails to meet this deadline, it fails to convert. Customers think about different aspects of a product: Some are interested in materials, some are more concerned about durability. To make a product page convert well, you have to strike a balance between being informati...
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SEO writing guide: From keyword to content brief

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from a target keyword phrase and write an article that is unique, comprehensive, encompasses all the major on-page SEO elements, touches the reader, and isn’t structured like the “oh-so-familiar” generic SEO template? There’s no one size fits all approach! However, there is a simple way to support any member of your editorial, creative writing, or content team in shaping up what they need in order to write SEO-friendly content, and that’s an SEO content brief. Key benefits of a content brief: Productivity and efficiency – A content brief clearly outlines expectation for the writer resulting in reduced revisions Alignment – Writers understand the intent and goals of the content Quality –...
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Top advanced YouTube SEO tips to boost your video performance

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach. Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO and it’s good to keep up with the most important ones that can improve your ranking. How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO tactics into three key areas: Keyword research Content optimization Engagement Advanced YouTube SEO tips to drive more traffic and improved rankings Keyword research It’s not enough to create the right content if you don’t get new viewers to actually watch it. Keywords can actually help you understand how to link...
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Using Python to recover SEO site traffic (Part three)

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the pages losing traffic to find the main reason for the drop. In part two , we improved on our initial approach to manually group pages using regular expressions, which is very useful when you have sites with thousands or millions of pages, which is typically the case with ecommerce sites. In part three, we will learn something really exciting. We will learn to automatically group pages using machine learning. As mentioned before, you can find the code used in part one, two and three in this Google Colab notebook . Let’s get started. URL matching vs content matching When we grouped pages manually in part two, we benefited from the fact the URLs groups had clear patter...
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